Yes Master

Yes Master is a headset that explores the psychological parallels between social media addiction and BDSM play. In BDSM, participants surrender their senses, enduring restraint and manipulation in exchange for desire and satisfaction. Social media operates in a similar way: platforms dictate what we see, when we react, and how we express ourselves.

Many people only believe the world framed by their screens, only “speak” through comments, and only seek pleasure in algorithmic approval. Like a submissive to a master, users accept control and manipulation, finding both pain and pleasure in the process. The headset makes this dynamic visible: vision is locked to rolling feeds, and the mouth is restrained by a gag, symbolizing how our voices are shaped and limited by devices.

This project invites the audience to reflect on the strange intimacy of this relationship and to ask: who really holds control—the user, or the master behind the screen?

2025 Haoren & Shuai